Ideas And People®
IDEAS AND PEOPLE®

our process

 
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WHAT IS A BRAND?

It’s not a company’s logo or advertising. Those things are controlled by the company. Instead, a brand is a customer’s gut feeling about a product, service or company. People create brands to bring order out of chaos. If the word brand didn’t exist, we’d have to invent a new one, because no other word captures the complexity and richness of this concept. The only word that comes close is “reputation”. Your personal reputation, like a company’s brand, lies outside of your control. It’s not what you say it is-it’s what they say it is. The best you can do is influence it.


WHAT WE DO

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Market Analysis

& Research

A company with a strong brand knows who it serves, how, when, where, and why. Our team will work with you to identify areas of strength and weakness, and help you better understand the marketplace and your current position within it.

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Strategic Evaluation

& Vision

We take a 360 look at your company and develop a strategic brand vision to help you reach your company goals. We know how to find the “white space” in the market so our clients can be successful.

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CREATIVE DIRECTION

Our team oversees all aspects of the creative vision for the brand. From messaging to visual and video content, we navigate the creative process precisely and purposefully, with a brand’s personality and goals in mind.

OUR INVOLVEMENT