Mixing the iconic colors of New York City taxicabs with the West Coast vibe of casual vivacity, Bloomingdale’s San Francisco promotion salutes legendary locations, designers, and the company’s own place in fashion retail.
Bloomingdale’s wanted to promote their San Francisco debut with a website representing the energy of New York and San Francisco, and featuring top designers from Biba to Louis Vuitton. We worked with the collective talent of Athletics on a short deadline to create the site in conjunction with a print campaign of magazines, newspapers, and billboards.
The identity, packaging, website and advertising campaign for Amy Conway’s luxury jewelry brand shares Amy’s guiding inspiration: “This is the Simple Truth, You are Love.”
Amy Conway is a designer, artist, and poet based in New York and Florence. As her jewelry line grew, she needed to better position her company as a luxury accessory brand. We designed a new identity—from logo to packaging—that played up the fresh appeal of Amy’s designs and her personal passions. “This is the Simple Truth, You are Love.” became the key DNA for brand development. Featured in W Magazine and The Daily during Mercedes-Benz Fashion Week, our national print campaign targeted a fashion-forward, upscale clientele.
Prioritizing design excellence and meticulous brand management, Nambé became an international leader in tabletop and giftware design, with products showcased in 25 museums and fine retail stores around the world.
Founded in 1951, New Mexico-based Nambé approached the 21st Century wanting to expand its product lines and market base. Dedication to distinctive design quality, tightly engineered brand management and integrated marketing, and emotionally evocative exposure elevated the brand around the world.
- Finalist for Cooper Hewitt National Design Museum’s National Design Award
- Store of the Year Award from the Association for Retail Environments (formerly NASFM) for flagship stores in Dallas, Denver and Las Vegas, created with renowned designer Karim Rashid.
- Permanent Collections: MoMA, New York, Sungkok Art Museum, Seoul, Design Museum, London and The Chicago Athenaeum Museum of Architecture and Design, Chicago
A Global Conversation for Thinkers and Makers in an Entrepreneurial World.
Ideas And People operate at the intersections of culture, technology and commerce; design, innovation and the entrepreneurial spirit. The potential for meaningful conversations abounds at these dynamic crossroads. We created Global NewThink to curate relevant information, launch inspiring presentations, stimulate multi-channel interactions, and create space for ideas and people to come together. Global NewThink’s goal is to make our communications richer, our solutions farther reaching, and our world better by stimulating innovation in design, technology, and global entrepreneurship.
The name, logo, and packaging for Eight Skincare distinguish its high-quality bath and body products as clean, simple, and all natural. The brand identity keeps its focus clear: Eight core, natural ingredients help skin look and feel its best.
In the competitive market of skin care, brands must be distinct. Eight Skincare came to us for brand development and retail strategy. We focused on simplicity, aligning the name, logo, packaging, and presentation to immediately create a spa feel and communicate freshness and clarity. Consumers want healthy, uncomplicated products that they understand and that are easy to use, which is what Eight Skincare is all about.